A post is just a post unless Course
By : Digsandbox -
Facebook, everyone’s doing it,
posting pictures, uploading videos, tagging friends, and keeping followers in-the-know with status updates. But when everyone starts sharing their thoughts and feelings, what becomes clutter and what is seen as effective communication?
A new study from Buddy Media gives us a bit of insight on Facebook usage, from when people are checking their profiles to the type of posts they are more likely to respond to. We pulled a few helpful tips from the study, which we’re excited to share with you so you can become a Facebook Post master, standing out from not-so-interesting status updates:
1) To start, we’ll pass down one of the oldest tricks in the book: KISS
Keep it short and simple. You’re allowed 420 characters to update your status, but that doesn’t mean you should max out your limit. According to the study, posts that kept to 80 characters or less had 27% higher engagement rate.
2) URL Shorteners not so helpful
We’re big advocates for sites like bit.ly but studies show readers are not so into the short URLs. One explanation is that shorteners replace the destination of the URL with their own brand name (digsandbox.com vs. http://bit.ly/hWHRnw) leaving people a little clueless as to what they’re clicking on. And no one likes spam or viruses. However, some URLs are just too long. And in keeping your posts short and sweet, as mentioned above, we still suggest you have a bit.ly account on hand – especially when using Twitter.
3) Know your people and their online habits
Peak Facebook times are reported to be bright and early in the morning (roughly 7 am), after work (5 pm) and late night (11 pm). Scheduling your posts outside of normal business hours can ensure more of your fans see them. According to the study Sunday, Thursday and Friday are the top three days people tend to check their Facebook. On Saturday, Facebook gathers the least amount of visits.
If you’re out, away, or still sleeping and unable to post, you can schedule posts to appear at the time and date you wish using tools such as TweetDeck and HootSuite.
4) People like to be told what to do
Use action verbs to keep your followers engaged. If you want someone to “Like” something, come right out and say it. Those who dance around the action verbs see less interaction than those who get straight to the point. Including a question in your post is also a great way to encourage interaction, but the study revealed that putting the question at the beginning of the post gets more attention then putting it on the end. Avoid asking ‘why?’ and stick to who, what, where, when, would and should.
SportsCenter pulls out a posting double whammy here, beginning the post with a question, then telling their followers how to respond. While you probably don’t have quite the following as SportsCenter, even for them, this post generated a lot of attention, with 1,751 leaving a comment, and 2,795 followers “Liking” the comment.5) Keep your fans and friends in mind.
Remember who you’re talking to and their needs. Did anyone really need to know Shelley likes to peel labels off bottles? Allow your posts to provoke thought and encourage your fans to comment and like. Over time you’ll notice what type of posts gather the most attention from your unique set of followers.
We invite you to look around the Sandbox and follow our seminars and guides for more information on the world’s fastest growing communication sensation.
We also have guides on using tools like TweetDeck and Hootsuite to organize your growing number of social media accounts.